After short listing the companies, ask them the following question:
1. Do they only provide off page SEO or you also provide on social media and on page SEO?
It is beneficial if you appoint an SEO company that is providing services off page SEO (building links to your site), on page SEO (SEO on your website coding) and social media marketing. If you have a small or medium firm, then it is much easier to get things done from the same SEO provider at cheaper rates.
2. How many links, will they build on the site and by what time?
Link building is a complicated work, and they should build high-quality links to your website. You should know that if they say 100 links in a month, then it is not possible. However, it is not the number, but the quality of the link that matters. If the SEO company is good, then they might be knowing about it.
3. Do they use any automation software?
There are some companies that are providing links that are built with the help of automation software. Make sure that the service provider do the key things manually, which includes publishing the link on social media networking, creating content and building the links.
4. Which keywords are they going to use to optimize your site?
Keywords are the most important part. If the company is good, then they can list keywords that are beneficial as they have less competition in the search engine.
5. Can they prove your credibility?
The service provider should let you about the search optimized website that they have created for the client in the past. It will help in trusting them. Hence, feel free to ask them whatever comes to your mind.
6. Which expert will be working on your site?
Most of the SEO companies only offer services as consultancy. Ask the service provider that they will recommend someone who can do the work of human resource for you. Know about the staff members that is working in various areas of the site.
7. Who will manager of the project?
The company should assign a project manager who will inform you about the progress in the work. You can ask them for reports from the start to end of the project. Hence, it is better if you know about them, previously.
8. Will you be given access to various new accounts that are created for the website?
It is imperative to ask them about the access as at the end the website belongs to you. You should have access to all the accounts that are linked to it.
9. What is the fee structure?
It's one of the most important questions as it will let you know how much you have to invest in the SEO Services.