· On page optimization : It covers everything that can be done on the website and web page.
· Off page optimization : It covers activity that takes on the website. For example, link building.
On the page SEO checklist includes ALT tag, H1 tags, content, and URL structure, Internal linking strategy, keyword density, usability, and accessibility. If you are using this type of optimization, then in the process of increasing the traffic to the website one should avoid mistakes. Mistakes can result into a bad impression on the audience that you do not want. Hence, you should avoid some common mistake such as duplicate title tags, duplicate content, offs its images, on-site content and URL variant of the same page.
Other than using on-page SEO, you can also opt for Off-page SEO. It will also help you equally well in attracting target audience to your websites. Using this technique in different ways, you can easily get visitors to your page. Some of the efficient techniques of off page SEO are listed below:
Blog posting : This is one of the effective ways for promoting your websites in the online world. You should keep updating and posting new blogs for your website that would result in upgrading the rank of the website. It is essential that you post effective and unique blogs that will interest the audience. Post quality blogs on different websites as a guest blogger. This will make other sites linked to your website.
Social networking : Among the various techniques of off page SEO it is one of the best people are active on such social sites. Take help of sites such as Google+, twitter, Facebook. Display contents of your company on such sites this is good for attracting visitors to your sites.
The industry of Search engine optimization has grown from small scale to large scale in recent years.