The algorithm of the Search Engine Optimization on which the google is based on is private. The articles that are generated using tricky techniques and automation software will no longer be seen in the search engine results. Rather than playing games with the algorithm, it is best to respect its true intention.
Keyword Rich articles are old strategies:
It was yesterday’s strategy to find the keywords that are popular and then generating various variants of it. Earlier the keywords were forced into shorter articles. The author of the content has to be focused on the keywords rather than on the content. It led to badly written articles. The new Google's 2013 Hummingbird update not only search for the popular keywords but it also makes use of different factors. One has to concentrate on the overall content and not only on the keywords stuffing.
Next rend is the Hyperlocal search:
There are new updates is the Google Hummingbird and Pigeon that focuses on the localized search. The reason for this change was that most of the users are using the devices such as mobile these days. Strategies that are building now should be created keeping in mind the local. Geographic information has become imperative and effective as well.
No more turnkey search engine machines:
It is not a mechanical process. The process is the creative marketing function which is ongoing. The misconception that people have is that there are tools and expert available who can easily alter the HTML cod and magically bring the website on the top results of the search engine. However, it is not true as there are techniques that can give results, but slowly and not instantly. There is need of writing the content that is useful. The understanding level of the users should be kept in the mind while writing the content. One should understand the new process of natural, organic language search.
Long tail keywords are beneficial:
Using longer keyword is an effective way of attracting the traffic to your site. It is among the latest trend. For example, using the keyword” Tablet Computer” make use of the long tail keyword such as “Tablet computer Melbourne”. It can drag the attention of the visitors and audience instantly. Make use of the short keywords in the metadata of the page. Hire an expert SEO Services for more effective results.