Using headings, block quotes, lists and bullets throughout the post:
It is difficult to cover a long run text as compared to a text that is well distributed in terms of bullets, headings and chapters. It makes it organized and thereby increases the understanding of the content to the reader.
It is better to keep the word limit below 1500 words:
Upon surveys obtained it has been found that readers do not like to go through contents that are really long enough. Thus writing more will consume time to create and also reduces the curiosity of the reader to read them. Writing short and that in an organized way always increases the preferences of the reader. Thus it is recommended to limit the word count till 1500 words.
Pictures causes distraction:
Pictures are used in content to better explain the idea. Still using too many of them might cause distraction of the reader from the original content. Upon results obtained it has been found that the blog posts containing lesser images are read more than those containing more of them. It is always better to use images where it is really required as otherwise it will work in a negative way.
Developing conversation mode:
Creating blog contents in a conversation mode always increases the curiosity and likeliness of the post. It is unlike some essay that is concurrent and monotonous. It is considered one of the reasons why some blog posts fail to raise the sense among the readers.
Including conclusion at the end of the blog post is considered necessary for every blog. It is done to ensure blog reading in matters of less time when a reader can just scroll down the conclusion and can have an idea about what the blog post is all about. It works really great towards increasing the readability of the blog.
Enhancing spacing and font size:
Enhancing font size and spacing helps a lot in making the content easier to get across by the reader. A more convenient reading experience left a mark on the mind of the readers that cause them to visit the site again and again. It has been found that by increasing the font size to 9 from existing 8 points, the site average time has been increased by 13 seconds. Further the text size should be increased till a certain limit beyond which it will be of no help.
As a whole it can be inferred that mere writing content does not guarantee that it will be followed. It is better to follow the above suggestions in order to increase the chances that a blog post is read by visitors.